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SARAH LLOYD | Duchess of Cambridge | Seymour & Ford
La Femme

Why Every Woman Needs A Power Suit

A couple of months ago I had the privilege of meeting the very talented Australian designer Sarah Lloyd where it became immediately clear that Sarah’s approach to design was to inspire beauty and confidence. As a fashion blogger I am fortunate to to meet an array of different designers all of whom are inspiring in …

La Femme

For Zac Posen

When I lay down at night and dream of a life where I dress for fancy balls and live out my Cinderella fantasies, there is one designer who is the architect of my gowns …. the visionary Zac Posen As November 2019 dawned, I like many others around the globe, was saddened to learn that …

La Femme

The Iconic Little Black Dress

I implore you to think back to your childhood when as little beings we watched our mother’s dress … what was one item that consistently stood out? The little black dress I remember instinctively knowing that this was a dress that every wardrobe needed and low-key understood its formidable power. Synonymous with elegance, sex appeal …

La Femme

An Australian In New York | Dion Lee

If there is an designer that is synonymous with defining the modern female silhouette it is Dion Lee. Always technical, with a focus on construction and dimension Dion Lee has resonated with women both domestically and abroad since launching in 2009. Having become a fixture at New York Fashion Week and since relocating to the …

La Femme

Reviewing The Row

If there is a brand that is the mothership for minimalism it is The Row Founded by powerhouse duo Mary Kate and Ashley Olsen in 2006 this brand has become my spirit animal. Now let’s call it as it is at Seymour & Ford we are predominately focused on promoting the incredible talent within the …

La Femme

Zimmermann A Journey To The Big Apple

Feminine, whimsical and elegant Zimmermann has continued to capture the Australian spirit in every collection since their debut. Image Credits: With their strong brand identity and unwavering aesthetic Zimmermann has achieved cult status in Australia and the momentum continues to build globally. With regular showings at New York Fashion Week and the recent launch …

La Femme

Sizing Up The Plus Size Label

If there is anything that has been consistent with the female experience it is that our bodies have been openly scrutinised by society throughout the ages. From ever changing beauty standards to our bodily autonomy being regulated and controlled – it’s a dance I am quite frankly sick of. In recent years this scrutiny has …

La Femme

How To Style Knits In Spring

So it is September. It is Spring… ummm when did that happen? Last time I checked it was January and now … feelings of anxiety and the speed in which time passes is surfacing at rapid rates … Alas, here we are a new season has begun and it’s that time of year my wardrobe …