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La Femme

An Australian In New York | Dion Lee

If there is an designer that is synonymous with defining the modern female silhouette it is Dion Lee. Always technical, with a focus on construction and dimension Dion Lee has resonated with women both domestically and abroad since launching in 2009. Having become a fixture at New York Fashion Week and since relocating to the …

La Femme

Reviewing The Row

If there is a brand that is the mothership for minimalism it is The Row Founded by powerhouse duo Mary Kate and Ashley Olsen in 2006 this brand has become my spirit animal. Now let’s call it as it is at Seymour & Ford we are predominately focused on promoting the incredible talent within the …

La Femme

Zimmermann A Journey To The Big Apple

Feminine, whimsical and elegant Zimmermann has continued to capture the Australian spirit in every collection since their debut. Image Credits: With their strong brand identity and unwavering aesthetic Zimmermann has achieved cult status in Australia and the momentum continues to build globally. With regular showings at New York Fashion Week and the recent launch …

La Femme

Sizing Up The Plus Size Label

If there is anything that has been consistent with the female experience it is that our bodies have been openly scrutinised by society throughout the ages. From ever changing beauty standards to our bodily autonomy being regulated and controlled – it’s a dance I am quite frankly sick of. In recent years this scrutiny has …

La Femme

How To Style Knits In Spring

So it is September. It is Spring… ummm when did that happen? Last time I checked it was January and now … feelings of anxiety and the speed in which time passes is surfacing at rapid rates … Alas, here we are a new season has begun and it’s that time of year my wardrobe …

La Femme

Sustainable Materials To Love

Conscious consumerism can be exhausting. We all lead busy lives with endless things to consider from the moment we wake to the moment we sleep. Sustainable fashion is far down the priority list for most people as a result of our demanding schedules. Yet there are little things we can practice as consumers that require …

La Femme

An Homage To Kacey Devlin

When I made the decision to pursue fashion as a career at the start of this year I was fortunate enough to start work with one of Australia’s leading e-commerce brands. Through this experience I was under the tutelage of renowned industry professionals and exposed to a wide range of international and Australian designers. From …

La Femme

Spring Travel | Day Wear Essentials

As an ex flight attendant and an ex expatriate (say that three times fast) living out of a suitcase has been standard. In fact, the constant packing and frustration with my non functional wardrobe is what sparked my appreciation and need for the less is more approach. Minimalism is dependent on a capsule wardrobe and …