When I lay down at night and dream of a life where I dress for fancy balls and live out my Cinderella fantasies, there is one designer who is the architect of my gowns …. the visionary Zac Posen As November 2019 dawned, I like many others around the globe, was saddened to learn that …
I implore you to think back to your childhood when as little beings we watched our mother’s dress … what was one item that consistently stood out? The little black dress I remember instinctively knowing that this was a dress that every wardrobe needed and low-key understood its formidable power. Synonymous with elegance, sex appeal …
As a little girl I despised shoes so much that my mother was forced to tape them to my little feet. As I grew you would always find me in ballet slippers and to this day my penchant for footwear remains limited. With that said I truly adore the myriad of designs on the market …
If there is an designer that is synonymous with defining the modern female silhouette it is Dion Lee. Always technical, with a focus on construction and dimension Dion Lee has resonated with women both domestically and abroad since launching in 2009. Having become a fixture at New York Fashion Week and since relocating to the …
If there is a brand that is the mothership for minimalism it is The Row Founded by powerhouse duo Mary Kate and Ashley Olsen in 2006 this brand has become my spirit animal. Now let’s call it as it is at Seymour & Ford we are predominately focused on promoting the incredible talent within the …
Feminine, whimsical and elegant Zimmermann has continued to capture the Australian spirit in every collection since their debut. Image Credits: GoRunway.com With their strong brand identity and unwavering aesthetic Zimmermann has achieved cult status in Australia and the momentum continues to build globally. With regular showings at New York Fashion Week and the recent launch …
Just over a year ago I was fortunate enough to attend the Byron Bay International Fashion Show. In doing so I was able to meet several up and coming designers and view their current collections. From the start there was one designer in particularly who caught my attention with their talent, brand identity and business …
If there is anything that has been consistent with the female experience it is that our bodies have been openly scrutinised by society throughout the ages. From ever changing beauty standards to our bodily autonomy being regulated and controlled – it’s a dance I am quite frankly sick of. In recent years this scrutiny has …
So it is September. It is Spring… ummm when did that happen? Last time I checked it was January and now … feelings of anxiety and the speed in which time passes is surfacing at rapid rates … Alas, here we are a new season has begun and it’s that time of year my wardrobe …
Conscious consumerism can be exhausting. We all lead busy lives with endless things to consider from the moment we wake to the moment we sleep. Sustainable fashion is far down the priority list for most people as a result of our demanding schedules. Yet there are little things we can practice as consumers that require …
