If there is a single statistic that has haunted me for some time now it was learning that 7000 litres of water is required to make a single pair of jeans.
I cannot begin to express how much guilt overcame me upon hearing this given I live in denim. I learnt very quickly that focusing too heavily on this guilt is far from productive or conducive to a more ethical fashion industry. The simple fact is we cannot change our consumer choices from the past we can only control the choices we make going forward once informed. When we know better, we do better. Here are 5 denim brands to throw your support behind when shopping for this ultimate wardrobe staple
Recognised by Ethical Clothing Australia, Justin Denim has sought to make a difference since its genesis. Handmade in Melbourne, when you step out in Justice Denim you are investing in a company where conscious manufacturing is filtered throughout the extent of their supply chain. For them sustainability extends to limiting their textile waste in addition to reducing their water and overall energy consumption
Founded in Melbourne in 2015, each pair of Denimsmith jeans are cut by hand thereby ensuring their manufacturing methods remain low impact by way of small production runs. Furthermore, being born and bred locally seeks to reduce their overall carbon footprint. Their materials are sourced sustainably by transforming dead-stock where possible and acquiring materials from ethically accredited offshore mills.
What I have come to appreciate about Reformation is their honesty as this is a brand that works towards sustainability but are not afraid to be transparent around where they are lacking. Understanding the impact raw materials has on a sustainable outcome, fibre selection is a critical part of their design process. Separating their fibre usage into five categories each group is distinguished by their sustainable contributions and innovation. They have the courage to showcase not all of these categories are meeting their standards and how they are working to change their practices.
First Principles Denim
Made to measure and customised for the customer per customer, First Principles Denim is revolutionising how we shop. By operating on a made to measure system overall contributes to the slow and sustainable fashion movement. By only producing what is required which further contributes to reduced energy consumption and water wastage. Through consulting with each customer to create jeans designed specifically for their body you are ultimately creating something timeless, maximising cost per wear and extending the overall life span of the garment
Crafted from premium denim and made locally in Melbourne Nobody Denim understand that the design and manufacturing process must first value people and the planet. By producing locally they are able to strengthen the Australian economy whilst minimising their carbon footprint. Recognised by Ethical Clothing Australia for the manner in which they conduct themselves, Nobody Denim strives to constantly improve their sustainability practices particulary focusing on reducing their water and energy consumption. Since 2017 they have worked to reduce their water usage by modifying their stone washing and bleaching processes equating to a reduction of 50%