Showing 4 Result(s)
La Femme

How White Story Is Redefining Fashion

Purity. Simplicity. Authenticity. Timelessness. These are the terms that define White Story. But what does it mean to be timeless? Traditionally, I have always understood this to mean designs which are not bound by fashion trends rather are founded in style that is less inclined to date. However, after falling in love with Australian brand …

SARAH LLOYD | Duchess of Cambridge | Seymour & Ford
La Femme

Blue Jean Baby Black Blazer Lady

Take a moment to reflect on the clothes that lie within the confines of your wardrobe. Is there a piece or two that you gravitate towards come rain, hail or shine? For me, as you most likely have seen throughout the archives of Seymour & Ford, it is my trusty blazer, blue jeans and white …

SARAH LLOYD | Duchess of Cambridge | Seymour & Ford
La Femme

Why Every Woman Needs A Power Suit

A couple of months ago I had the privilege of meeting the very talented Australian designer Sarah Lloyd where it became immediately clear that Sarah’s approach to design was to inspire beauty and confidence. As a fashion blogger I am fortunate to to meet an array of different designers all of whom are inspiring in …