La Femme

For Zac Posen

When I lay down at night and dream of a life where I dress for fancy balls and live out my Cinderella fantasies, there is one designer who is the architect of my gowns …. the visionary Zac Posen As November 2019 dawned, I like many others around the globe, was saddened to learn that …

La Femme

The Iconic Little Black Dress

I implore you to think back to your childhood when as little beings we watched our mother’s dress … what was one item that consistently stood out? The little black dress I remember instinctively knowing that this was a dress that every wardrobe needed and low-key understood its formidable power. Synonymous with elegance, sex appeal …

La Femme

Reviewing The Row

If there is a brand that is the mothership for minimalism it is The Row Founded by powerhouse duo Mary Kate and Ashley Olsen in 2006 this brand has become my spirit animal. Now let’s call it as it is at Seymour & Ford we are predominately focused on promoting the incredible talent within the …

La Femme

Zimmermann A Journey To The Big Apple

Feminine, whimsical and elegant Zimmermann has continued to capture the Australian spirit in every collection since their debut. Image Credits: GoRunway.com With their strong brand identity and unwavering aesthetic Zimmermann has achieved cult status in Australia and the momentum continues to build globally. With regular showings at New York Fashion Week and the recent launch …

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